American billionaire Kylie Jenner is launching another personal care brand with Coty. This time, it’s all about babies.
Kylie Baby is being hailed as a safe, gentle, clean, and conscious baby care line.
Kylie Baby’s inaugural line consists of just four skincare and haircare essentials, as well as three accessories and a gift set. The four essentials include shampoo, conditioner, moisturizing lotion, and bubble bath. Meanwhile, accessories range from a brush and comb set to a travel case and a towel, each available in a baby blue, pink, or gender-neutral white colourway.
Jenner says that Kylie Baby is three years in the making. Following the birth of her daughter, Stormi, she began researching baby skincare and haircare products and ingredients that followed the main principles of Kylie Skin (Jenner’s skincare line). Jenner incorporated the core principles of Kylie Skin into Kylie Baby, which are vegan, cruelty-free, paraben-free, sulfate-free, silicone-free, and gluten-free.
Beyond being vegan, clean, cruelty-free, and free of gluten, nuts, parabens, silicone, and fragrances, all Kylie Baby products are also hypoallergenic and pediatrician-tested. Further, they contain plenty of nourishing and natural ingredients, like avocado oil, sunflower seed oil, aloe leaf, green tea, chamomile, and coconut-based surfactants.
The shampoo was designed to be gentle and tear-free, while the conditioner was specifically made to enhance curls and detangle all hair types and textures. The bubble bath is cleansing and the moisturizing lotion is non-greasy and lightweight (perfect for post-bath).
Kylie Baby is currently available via Kylie Cosmetics’ website.
All images in this article are courtesy of Kylie Cosmetics.
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