Since its beginnings in 2018, “chic and eco” has been the motto behind every piece of clothing that California-based fashion brand Époque Évolution creates. The brand exclusively works with sustainable, organic, upcycled, deadstock, and post-consumer waste recycled fibres. Such fabrics include Econyl, organic cotton, and vegetable-tanned leather. They also make sure to work with fabrics that are not only eco-friendly in and of themselves, but that don’t require dry-cleaning or other toxic care methods.
Further, Époque Évolution works with mills and factories who are as dedicated to reducing their carbon footprint as they are. That is why they only partner with mills that use processes that minimize water usage and greenhouse gas emissions. In addition to the environment, the people working in these factories are just as important, which is why a set standard for working conditions must be strongly adhered to.
Taking their ethical and sustainability journey to the next level, Époque Évolution recently launched a resale program called Revive. Behind the slogan “Revive Your Wardrobe” is the environmentally-friendly idea of recycling used clothes by giving them a new home. That is exactly what the brand’s resale initiative seeks to do.
“We’ve always been committed to sustainability, whether it’s partnering with responsible factories, choosing recycled fabrics or finding ways to reduce the amount of clothing in landfills. Enter Époque Revive, a curated selection of gently worn, quality-certified Époque Évolution pieces getting a second life by way of consignment with Boomerang ReCommerce. We’re SO excited about this,” reads the company’s website.
The Revive program is just one part of Époque Évolution’s solution to the enormous amount of waste the fashion industry produces each year. According to their website, “If everyone bought just one used item over one new item this year, we would collectively save 25 billion gallons of water, 11 billion kilowatts of energy, 449 million pounds of waste, and 5.7 billions pounds of carbon dioxide emissions.” That is why they wholeheartedly believe that every purchase matters, and wanted to find a way to encourage their community of shoppers to share their used items with others, rather than simply throw them in the trash.
How it works is simple. If a former customer wants to participate in the program they can sell their pre-worn Époque Évolution item back to the brand, and either receive store credit or cash. From there, Époque Évolution will send you a prepaid shipping level, allowing you to ship the item back to them free of charge. Finally, Époque Évolution makes the item (which has been checked for quality by their staff) available on the Revive website at a lower price point.
With just three simple steps, Époque Évolution has created a cost-effective and eco-friendly way for their customers, and themselves, to reduce, resell, and revive (reduce carbon emissions associated with fashion waste, resell an unwanted item, and revive that item by giving it a new home).
Given that most Époque Évolution pieces are on the pricier side, the lower price point offered through Revive is also a great way of expanding their customer base. Currently, Revive shoppers can find everything from Époque Évolution’s best selling Flux Top to the classic Orion Legging.
All images in this article are courtesy of Époque Évolution.
