Materials science company PANGAIA has partnered with high-end retailer La Rinascente to open a pop-up shop in the heart of Italy.
Located in La Rinascente’s Piazza Duomo department store, the pop-up was built upon PANGAIA’s goal of achieving an Earth-positive future. As such, for every item sold at the pop-up, a portion of proceeds will be donated to the Tomorrow Tree Fund. In addition, 100% of the pop-up’s carbon footprint is planned to be offset.
“Our ultimate goal is to design an Earth positive business model that is better for the planet than if it did not exist,” reads PANGAIA’s website.
Inside, visitors can find a colourful interior with an assortment of garments from PANGAIA’s 365 range complimenting the space.
All images in this article are courtesy of PANGAIA.
