While the styles in the collection are just as trendy as anything else sold by Madewell, where this new athleisure collection differs is in the materials used.
The Vampire’s Wife x H&M is dark, glamorous, and a little bit sinister. According to H&M, the collection is a nod to America with a “dark European soul.” The themes of the collection are womanhood, vulnerability, strength, intimacy, and the unknown.
American footwear and sportswear brand Reebok has just released a plant-based running shoe. Dubbed “Forever Floatride GLOW,” the new shoes are a key step in Reebok’s sustainability strategy.
Since launching in 2017, Brooklyn-based brand Ashya has focused on one goal and one goal only: producing luxury, eco-friendly travel accessories. Needless to say, a quick look at their collection and it’s obvious that they’ve achieved their goal.
Like most eco-friendly brands, they have taken an all-natural, vegan, ethical approach. What sets Syrene apart is its focus on ocean conservation. More specifically, the Pacific Ocean.
Former J.Crew executive Jenna Lyons in collaboration with makeup artist Troi Ollivierre has just launched LoveSeen, a direct-to-consumer line of lashes that is not only eco-friendly but also inclusive.
Owned by the H&M Group, fashion brand Monki is gearing up to launch a new capsule collection entirely composed of upcycled denim pieces, aptly named Up:cycle.
French sneaker and athleticwear brand Salomon has announced that they will be releasing a 100% recyclable running shoe. Known as the Index.01, the shoe will be available for purchase in spring 2021.
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