London-based sustainable womenswear brand Nobody’s Child has partnered with Marks & Spencer to sell its clothing on the British retailer’s website.
The collaboration with Nobody’s Child is Marks & Spencer’s first-ever external or third party brand partnership. It is part of the multinational retailer’s push to improve its e-commerce strategy amidst the COVID-19 pandemic that has resulted in low sales and mass layoffs.
“We are hugely excited to be the first complementary brand to broaden appeal at M&S and would like to thank both teams for the collective support of such an exciting partnership,” Jody Plows, CEO at Nobody’s Child says. “We are proud of our loyal customer base who actively engage with our positive work and steps towards a more sustainable future for fashion and hope this will resonate with the M&S customer and provide them with the confidence to shop with a new brand they can believe in.”
Nobody’s Child is known for its trendy pieces, use of sustainable materials, and commitment to ethical sourcing. Dedicated to using responsible fabrics whenever possible since its inception in 2015, the brand has integrated everything from GOTS organic cotton and GRS certified recycled polyester to Lenzing EcoVero viscose and REPREVE into their designs. They have also made a point to partner with eco-friendly mills and factories, who minimize water usage every step of the way.
Inspired by The Secret Garden, the Marks & Spencer x Nobody’s Child collection features a multitude of feminine and floral pieces including jumpsuits, blouses, wide-leg trousers, and sweaters. Standout items are undeniably the dresses. In the collection, you’ll find wrap dresses, smocked maxi dresses, and mini tea dresses.
Down below are some of the best from the Marks & Spencer x Nobody’s Child collection.
All images in this article are courtesy of Nobody’s Child.
