Spanish fashion retailer ZARA recently announced the launch of an all-new product category: beauty.
Going beyond the world of fashion and accessories, ZARA’s new makeup line will have products for eyes, face, lips, and nails.
It was developed by world-renowned British makeup artist Diane Kendal, who is best known for creating runway looks for some of the biggest brands in the world, from Marc Jacobs to Tom Ford.
ZARA BEAUTY was consciously crafted using clean formulas and no animal testing whatsoever. In addition, as the creative director of ZARA BEAUTY, Kendal chose to utilize innovative, refillable packaging in order to make the collection as eco-friendly as possible. Kendal sought the help of creative director Fabien Baron in creating packaging that blended luxury and sustainability.
Almost every form of packaging in the collection was designed to be refilled and reused. From lipstick to eyeliner to eyeshadow palettes, refilling your favourite beauty products has never been easier or more intuitive.
In addition, Zara says that they are working to develop a recycling program to give their old beauty products a new life.
Finally, Kendal wanted to ensure that ZARA BEAUTY was inclusive, and she’s done just that. Suitable for people of all ages, genders, and backgrounds, the collection includes a whopping 130 colours.
Described as fun and playful, ZARA BEAUTY’s inaugural collection will be filled with a range of glitter, pearlescent finishes, and bold matte pigments. The line features everything from lipstick, eyeshadow, and eyeliner to blush, nail polish, and makeup brushes.
Zara Beauty is set to launch May 12 online and in select ZARA stores.
All images in this article are courtesy of ZARA.
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