Loungewear is one of the biggest trends in 2020. For many, dressing classy and comfortably while at home has become the new norm during the COVID-19 pandemic.
To meet the demand, established fashion companies have ramped up the production of loungewear, while new brands specializing in loungewear were introduced to the market. Here is a list of five brands that create beautiful and sustainable loungewear perfect for getting nice and cozy during the quarantine.
Araks
Araks is constantly thriving for a sustainable approach. They released their first GOTS certified collections in 2020, and aim at producing only GOTS certified designs in the near future. They also encourage their community to reconsider their consumption, buy less and take better care of their garments. The brand’s style is driven by colours with delightful designs playing with fine details and unique dyes.
Baserange
Baserange is probably the most eccentric brand of this selection. The style imagined by co-founder Marie-Louise Mogensen creates garments with sober lines, standing the test of time and trends.
But the simplicity of the designs doesn’t take their originality away. Playing with layers and unexpected details, they offer comfortable loungewear looking like no other.
The Wylde
An utterly elegant brand founded in Australia, The Wylde provides luxury loungewear made with raw and natural materials. The beautiful dyes they use are 100% plant-based, and their designs are manufactured with artisanal skills in Bali. The style is minimalist and chic, with wide cuts providing comfort and plays on folding. This is the perfect label for someone looking to send a laid back but sophisticated vibe, at home or outside.
Natalija
Natalija celebrates Australian craftsmanship and female empowerment through inclusive collections and thoughtful designs. 70 percent of their fabric is sourced from deadstock. The brand is very careful when picking their materials, only choosing high standard fabrics.
The label’s designs are timeless essentials, imagined to highlight every body type with luxurious materials and simple cuts. The brand also produces full-size range collections.
Underprotection
Founded ten years ago, Underprotection specializes in lingerie, swimwear, and of course loungewear. Their sustainable practices lead them to use only materials like recycled polyester, recycled wool, Tencel and organic cotton. Their stay-at-home designs are joyful, often cut out of shiny or colourful fabrics and with audacious prints. Putting on one of their loungewear pieces is a guarantee of spicing up a day indoors.
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