In a world of fast fashion, it’s quite a challenge for shoppers to find companies selling clothing that are both eco-friendly and trendy.
Reformation, a fashion brand based in LA, delivers a great solution for such shoppers by offering a line of clothing that is sustainable and high quality. Their products range from cute everyday basics to jeans and even wedding dresses. Their many collections almost guarantee a customer will find exactly what they’re looking for.
What makes Reformation so amazing is its commitment to sustainability and inclusivity.
To ensure that their products can be enjoyed by all types of shoppers, they make sure that they offer a wide range of sizes to accommodate all body types. This includes both plus-size customers, petite and tall shoppers, who might have problems looking for well-fitting clothing. In addition to their sizing, they show their commitment to diversity by hiring models of all ethnicities to showcase their clothing.
During the creation of thier products, Reformation make sure to incorporate sustainability in every step. According to the brand’s website, the biggest opportunity for sustainability in fashion happens at the raw materials stage.
Reformation wants to make sure the raw materials they use are as sustainable as possible. When they choose fabrics, they state, “We take into consideration water input, energy input, land use, eco-toxicity, greenhouse gas emissions, human toxicity, availability and price. We also looked at garment care implications, like microfiber shedding.”
Reformation tries to only use what they define as “A and B fabrics” for their clothing. These fabrics are renewable, plant-based, natural and recyclable, and comprise 75 percent of their clothing garments.
Reformation’s reputation for sustainability doesn’t just come from their fabric choices. The brand has a long list of initiatives and steps they take to make sure they are being eco-friendly.
For example, they’ve been carbon-neutral since 2015, and only partner with suppliers who have the same sustainable goals as they do. For their operations, their factories run on 100% wind power suppliers and have many other sustainable aspects.
For Reformation, sustainability doesn’t stop with operations. They make sure that their stores and sales techniques are also up to the same eco-friendly standards.
According to their website, Reformation stores use LED fixtures, recycled fabric insulation and more to make their physical spaces more sustainable. Today, four of their stores in California have been officially Green Business Certified.
Reformation has put a large emphasis on its online store since e-commerce has been shown to use a lot less energy than in-person retail. This helps make them a more sustainable company, and it helps shoppers get easy access to their sustainable and inclusive products.
With Reformation, shoppers don’t have to choose between being trendy and sustainable. Instead, they can purchase items that are both in-style and high quality. Customers know that the care put into their brand helps the fashion industry take a step in the direction of sustainability.
All images in this article are courtesy of Reformation.
