Hungarian brand Nanushka is taking the fashion industry by storm thanks to its innovative and stylish faux leather pieces.
In the last year alone, Nanushka’s vegan leather items have been spotted on the likes of many Instagram influencers, as well as Selena Gomez, Kate Hudson, Margot Robbie, and Yara Shahidi. There is no denying that the specialty of the Budapest, Hungary-based fashion house is vegan leather.
A pioneer in sustainable fashion, Nanushka has been manufacturing faux leather for over a decade. It’s no wonder the brand’s mission statement is entirely focused on sustainability. “Sustainability is the pillar of our brand and how we envision our present and future. For us, it’s all about making decisions with love and consideration for our planet and the people. We are just at the beginning of our sustainability journey, but we will always be committed to doing better. Our aim is to grow our market share as a sustainable brand. Our means of building a sustainable business are based on three pillars – Craftsmanship, Experimentation and Progressivism,” reads Nanushka’s website.
Since the beginning, Nanushka’s aim has always been to choose materials that can be recycled when they reach the end of their use, versus simply becoming waste. Further, they care about the “equilibrium on which ecosystems are built,” and make a concerted effort to ensure this equilibrium remains in balance.
When it comes to the vegan leather products for which they are known, all Nanushka “leather” is made out of an EU-certified polyurethane blend that is free from PVC (otherwise known as a solid plastic material called polyvinyl chloride) and harmful chemicals. The result? Ethical, durable, sustainable leather that looks just like the real thing.
How sustainable is Nanushka’s vegan leather, you may be wondering? Founder Sandra Sandor confirmed that Nanushka’s vegan leather currently has one-third of the environmental impact as traditional cow leather. And Sandor is working to make that statistic even smaller by swapping all of their polyesters to GRS-certified post-consumer and recycled polyesters (the material currently used to line many of their vegan leather pieces). Sandor is also looking to upcycle waste as much as possible and turn it into inspiring new design ideas.
Beyond the creation of this revolutionary type of fabric, Nanushka executes each piece perfectly. Rather than keeping it simple with a jacket or two, the Hungarian brand has developed an entire collection of vegan leather items. These range from fitted blazers and mini dresses to wrap skirts and belted pants in all colours of the rainbow. In addition, we would be remiss not to mention Nanushka’s most iconic piece, the Hide Puffer Jacket, which was spotted all over New York Fashion Week last year.
Perhaps it was their success at Fashion Week 2019 that prompted the brand to open up their second brick and mortar location outside Budapest in New York City. You can shop Nanushka’s vegan leather goods online, or in person at their Budapest store or their store in the trendy district of SoHo, Manhattan.
Down below are some of the best from Nanushka’s Spring/Summer 2020 season.
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