With a mandate to work from home due to COVID-19, how will companies and people adapt? One fashion label that is making the best of the current situation is Jacquemus.
For Jacquemus’ Spring/Summer 2020 campaign, photographer Pierre-Ange Carlotti shot a series of images with supermodel Bella Hadid, body positivity icon Barbie Ferreira, and musician Steve Lacy. Entitled “Jacquemus at Home”, the campaign was shot via FaceTime with iOS devices (presumably iPhones).
Considering how the FaceTime photoshoots have no professional lighting, set design, hairstylists and makeup artists, the photographs are amateurish yet have an authentic and relatable quality that allows for the beauty of the models with their accessories and the garments they wear to be appreciated.
