As eco-friendly fashion and clean beauty brands continue to soar, baby-care looks to be the next biggest thing, especially as parents are becoming more conscious about ingredients and seeking to use worry and toxin-free products on their little ones.
Los Angeles-based Mini Bloom is the newest toddler-friendly baby brand offering products that are equally safe and clean as they are nourishing and effective.
Having only launched this month, Mini Bloom was created by Lauren Wolk-Goldfaden and newborn specialist Alicia Brammer after they were unable to find what they were looking for in the market. This inspired them to start the label with the aim of creating baby products that are gentle, natural, and free of both chemical irritants and harmful substances.
Mini Bloom’s inaugural collection comprises four products: a hair detangler, a nipple balm, diaper rash cream, and a 2-in-1 hair and body wash.
First up, Knots Be Gone is a scalp-friendly conditioner made to tackle the toughest tangles with its key ingredients of shea butter, plant-rich oils, and flower extracts. Fresh N’ Clean’s 2-in-1 hair and body wash gently cleanses from head to toe and comes packed with aloe leaf, chamomile extract, and skin-calming lavender along with hydrating oils.
Hallelujah Nipple Balm is an organic soothing ointment developed to repair cracked and sensitive nipples and is infused with hydrating oils, nourishing butters, and botanicals extracts. It’s also safe to eat and doesn’t need to be removed before breast-feeding. Toot Toot Balm is a diaper rash cream that utilizes shea butter, coconut, jojoba, and sunflower seed oils to soothe sore bottoms.
Mini Bloom is backed by safety standards, which promises no parabens, sulfates, toxins, mineral oil, petrochemicals, ethanolamines, pegs, artificial dyes, synthetic fragrances, silicones, or harsh chemicals are used. Instead, customers will find dermatologist developed and tested, hypoallergic, and plant-based ingredients, that are additionally certified cruelty-free with no animal testing.
On top of its certified organic and natural ingredients, Mini Bloom also keeps the environment in mind and ensures its items are also sustainable to appeal to a conscious consumer base. The packaging is made from 100% biodegradable farming pulp, while its paper is 100% Forest Stewardship Council (FSC)-certified; even the plastic used for the bottles is made from 80% recycled materials.
All images in this article are courtesy of Mini Bloom.
