LOEWE, the esteemed luxury fashion brand which recently became the World’s Hottest Brand for the first time ever according to Lyst Index, has once again captivated the fashion world with its latest collection, Surrealist Colour.
Drawing inspiration from the vibrant and naturalistic paintings of the renowned Spanish artist Maruja Mallo, the collection is a celebration of creativity, individuality, and artistry. With its distinctive use of invigorating shades and innovative designs, Surrealist Colour stands as a testament to LOEWE’s commitment to pushing the boundaries of fashion while embracing the essence of surrealism.
Embracing Artistic Vision:
At the heart of Surrealist Colour lies the genius of Maruja Mallo’s visionary art. Her works, which explored the harmonious relationship between nature and vibrant colours, serve as a rich and fertile ground for LOEWE’s creative team to cultivate a collection that transcends traditional fashion. Each piece in this new collection tells a story, effortlessly blending the realms of fashion and art.
Vibrant and Invigorating Shades:
The allure of Surrealist Colour lies in its striking palette. Deep, invigorating shades such as Aubergine, Orange, and Pink dominate the collection, evoking emotions and awakening the senses. LOEWE’s bold use of colours not only celebrates the beauty of self-expression but also encourages wearers to embrace their unique individuality through fashion.
Innovative Designs:
With Surrealist Colour, LOEWE once again showcases its exceptional craftsmanship and design prowess. The collection features ready-to-wear garments, handbags, and accessories, each boasting innovative silhouettes and intricate details. From statement-making dresses and avant-garde outerwear to eye-catching accessories, Surrealist Colour embraces versatility while pushing the boundaries of sartorial expression.
High-Quality, Low-Impact Materials:
Central to LOEWE’s sustainability ethos is the careful selection of materials that minimize environmental impact. The brand ensures that its sourcing practices prioritize factors like traceability of origin, fair conditions for farmers, and the protection of biodiversity. By procuring materials with ethical considerations in mind, LOEWE demonstrates its commitment to sustainable fashion.
Leather Sourced Responsibly:
LOEWE’s dedication to sustainability extends to its leather sourcing. The brand collaborates with tanneries certified by the Leather Working Group (LWG), an international organization that assesses the environmental performance of the leather industry. This certification guarantees that the leather used in the collection meets stringent environmental standards, reaffirming LOEWE’s responsible approach to luxury materials.
This article contains an affiliate link(s). Learn More.
All images in this article are courtesy of LOEWE.
