Aston Martin’s zero emission luxury brand Lagonda has unveiled an electric vehicle called All-Terrain Concept at the 2019 Geneva Motor Show.
Set to become the very first EV that Lagonda will manufacture, the All-Terrain Concept will begin production in 2022 at the ‘Home of Electrification’ facility located in St Athan, Wales.
“The Lagonda All-Terrain Concept adds a hugely exciting sense of adventure to the unique brand of luxury, emission-free vehicles that Lagonda is planning to produce,” said Andy Palmer, Aston Martin Lagonda President and Group Chief Executive Officer. “This is a car that would be at home whisking someone straight from a glamorous red carpet event to a remote scientific research lab. It shows the bold possibilities for Lagonda and demonstrates how the company will push to expand horizons in every area, whether it be technology, design or scope of travel.”
Featuring a zero-emission powertrain, Lagonda says that autonomous driving technology will also be incorporated.
“The interior of the vehicle develops many of the bold design elements first seen in the Vision Concept, but while that possessed a rear-seat-biased limousine atmosphere, the Lagonda All-Terrain Concept has a more even-handed ambiance spread between all four seats,” said Lagonda. “So, while there is still the option of rotating the two front seats to face the rear two during autonomous operation, there is a greater expectation that the vehicle will be controlled by the driver during the journeys that it will undertake.”
The All-Terrain Concept also includes an electromagnetically levitated key on the centre console.
“We imagined that the owner would be a sort of pioneering yet environmentally conscious person. They may well have a luxury villa in a remote place that acts as their sanctuary,” said Aston Martin EVP and Chief Creative Officer Marek Reichman. “As such, the Lagonda brand is unconstrained by the traditional values of current luxury products, it is not about wood and leather, we tried to design the interior to feel very calm and quiet with soft, natural materials like Cashmere. Lagonda reflects a future that is full of unique materials that are not set in the past.”
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