In partnership with rental platform My Wardrobe HQ, British department store Harrods is now providing customers with the option to rent clothing items for a set number of days via Harrods Rental Edit.
Where style meets sustainability, the aim of Harrods Rental Edit is to encourage people to own less, wear more.
With pieces available to rent for four, seven, 10, or 14 days, and Harrods’ Knightsbridge pop-up will feature a collection of carefully curated and rentable formal and event pieces (the idea being that with the UK’s planned reopening on July 19, people will once again be attending social events in-person).
Featured designers include Alessandra Rich, The Attico, Rosario, Ganni, Galvan London, Zimmermann, Monique Lhuillier, and more. So far, over 200 items have been added to Harrods Rental Edit on My Wardrobe HQ’s website, with prices starting at 6 pounds per day and going up to 92 pounds per day. Items range from colourful blouses to floor-length evening gowns and cocktail dresses.
Harrods’ new fashion rental surface is the latest in a number of steps the company has made in the name of sustainability. It’s all part of their mission to adopt more circular business models in the years to come, and arrives less than a year after they announced a partnership with London-based The Restory, an after-care service that offers fashion repairs to customers.
Whether you’re looking to test out a new trend or find an outfit for an upcoming wedding or social engagement, Harrods Rental Edit now offers an affordable and eco-friendly way to do so.
All images in this article are courtesy of Harrods and My Wardrobe HQ.
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