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FRAME, a fashion brand led by CEO and veteran fashion executive Nicolas Dreyfus, has unveiled its highly-anticipated Women’s F23 Collection. This remarkable seasonal release is a testament to the brand’s dedication to sustainable luxury, showcasing a range of pieces that seamlessly blend recycled leather, ethical silks, and cashmere.
In this article, we will cover FRAME’s environmental policies and explore standout F23 pieces, each with its own unique story of sustainability and elegance.
Sustainable Product Design and Development
FRAME’s journey towards sustainability begins at the very core of its product design and development. The brand places a strong emphasis on creating denim products that are not only stylish but also eco-conscious. This commitment extends to sourcing materials with minimal environmental impact and, when necessary, developing their fabrics to meet stringent sustainability standards.
With approximately 65% of their Women’s denim and 55% of Men’s denim classified as “FRAME Responsible Denim Products” today, the brand is making significant strides. Their goal to reach 80% for Women’s denim and 75% for Men’s denim by 2025 demonstrates a clear commitment to continually improve and set higher standards.
Recycle & Reuse Initiatives
FRAME goes beyond product creation by actively encouraging customers to recycle old garments. Partnerships with organizations like ThredUP and FABSCRAP help promote the recycling of clothing and the reduction of textile waste. Customers receive FRAME credit for sending gently used clothing to ThredUP, supporting the circularity of fashion and rewarding sustainable actions within the community.
Through their collaboration with FABSCRAP, FRAME has prevented over 600 pounds of textile waste from entering landfills, proving their dedication to making a tangible difference.
Sustainable Materials
The brand’s commitment to sustainable materials is evident in their use of traceable, recycled luxury wool and recycled cashmere. By opting for these materials, FRAME significantly reduces water usage, energy consumption, and CO2 emissions compared to conventional production methods.
Furthermore, their use of organic Pima cotton and ethically harvested silk demonstrates a dedication to environmentally friendly and cruelty-free sourcing practices.
Ethical Practices and Community Engagement
FRAME holds its partners and vendors to high ethical standards through a comprehensive code of conduct. This code encompasses a wide range of factors, including recycling programs, toxic chemical use, gender diversity, community involvement, and employee well-being.
The brand extends these ethical practices to its daily operations, with a focus on reducing waste through energy offsets, paperless processes, and recycling initiatives across its offices and retail locations in LA, London, and NYC.
Climate Action and Giving Back
RAME’s commitment to climate action is commendable. They actively support Living Carbon, an organization that uses plant biotechnology to plant trees capable of capturing and storing more carbon per acre. This initiative not only neutralizes carbon emissions from their eCommerce deliveries but also contributes to a more sustainable future.
In addition to environmental initiatives, FRAME actively engages with social justice causes, equal opportunity, disaster relief, and various community initiatives. Their partnerships with organizations like Baby2Baby, LA Mission, and Midnight Missions showcase a deep commitment to making a positive impact on society.
FRAME F23 Collection
The Recycled Leather Shirt Jacket in Noir by FRAME is the epitome of sustainable style. This eco-conscious jacket combines classic design elements like a button closure, double front pockets, and a notch collar with a soft, recycled leather blend that exudes a luxurious sheen.
With 50% recycled leather composition, it’s a responsible choice for eco-conscious fashionistas.
The Shrunken Cashmere Cardi by FRAME is a unique blend of style and sustainability. This cropped long-sleeve polo sweater features an exposed button closure, pointed collar, and ribbed sleeves and waist for added flair.
Crafted from a delicate 97% recycled cashmere and 3% recycled wool blend, it offers the luxurious softness of traditional cashmere while championing eco-conscious practices.
The V-Neck Cami Dress in Noir by FRAME is the epitome of timeless elegance. Crafted from 100% ethically harvested silk charmeuse, it offers a smooth, luxurious finish with a subtle gloss.
This long cami silhouette features a V neckline and spaghetti straps, combining sophistication with comfort. Whether for a glamorous event or a casual outing, this dress exudes style and ease.
The Recycled Leather Le High ‘N’ Tight Skirt by FRAME is a stylish nod to the ’90s, reimagined with sustainability in mind. This mini skirt features a cinched high-rise waist, 5-pocket construction, and asymmetrical front seams, capturing the essence of the era.
Crafted from a soft recycled leather blend with a luxurious sheen, it combines fashion with eco-consciousness. With a 50% recycled leather composition, it’s a statement piece that reduces its environmental impact while delivering a chic and comfortable fit.
All images in this article are courtesy of FRAME.
