Designed by boutique design practice Lukstudio, EMME’s store located on a side street is an oasis from the hustle and bustle of Shanghai.
“EMME prides itself on its collection of cashmere, silk and other exquisite textiles,” said Lukstudio. “It has chosen its first location at the Columbia Circle, a recently rehabilitated hub that is bustling with commercial and cultural activities. Among its neighbouring prominent historical and industrial buildings, the boutique has been designed as a hidden gem off the beaten track, making a connection with nature and delivering the brand’s pursuit of quality in life.”
Upon setting eyes on the store, visitors are met with a minimalist front yard featuring a verandah made from wood grain imprint, concrete and wooden slats. The concrete encloses the storefront while the wooden slats reveal by leaking sunlight through.
“As the sun goes down, the hermit character of the store transforms dramatically as the light comes up. The verandah structure marks the passing of time and turns into a lantern, either guiding the curious passers-by inside or reminding the guests perhaps it’s time to go. A retail space that allows visitors to pause and connect with nature is extremely precious in an urban setting. Lukstudio wishes these endearing moments of simple beauty would be cherished by others who visit this urban retreat.”
As a means of connecting the indoor to nature, the store features numerous windows and plants are also placed throughout. In addition, materials such as stone and wood are thoughtfully used. In doing so, the boundary between interior and exterior is blurred, creating a cohesive visual connection between the two spaces.
The 2462 square feet (229 square metres) space is spacious with each area designed with certain qualities.
“Entering a parlour with central plinths and a big opening that frames a sunroom behind; a white stone-clad box that greets visitors like an open dressing room; a sitting area with a view to the courtyard. The multi-room design allows the changing curation of art, fashion and home decor every season,” explained Lukstudio.
