Bottega Veneta’s Kraft Bags Are Made of 100% Recycled Paper

Mallory Chin
  • June 22, 2020
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Bottega Veneta Kraft Bags
Image: Bottega Veneta

As the fashion world continues to push towards greater sustainability and less environmental impact, Italian fashion house Bottega Veneta has repurposed a range of its most popular bag models for its Pre-Fall 2020 collection.

Bottega Veneta’s hyper-successful series of Pouch bags, including The Pouch, The Shoulder Pouch, and the BV Twist, forgo their usual luxurious leather construction for a corrugated cardboard “kraft” paper outfit. Made of 100% recycled paper, the bags take on a crumpled effect and stay true to the same brown hue of the modest item.

Bottega Veneta Kraft Bags
Image: Bottega Veneta

To ensure Bottega Veneta’s “it bags” remain durable, the 100% recycled corrugated cardboard, which is also certified by the Forest Stewardship Council, is covered with an aliphatic polyurethane film and a microfiber fabric. This results in the bags feeling soft and lightweight, as well as being breathable and, most importantly, waterproof.

Bottega Veneta Kraft Bags
Image: Bottega Veneta

These new Kraft bag creations will be part of Bottega Veneta’s upcoming Pre-Fall 2020 collection, lead by creative designer Daniel Lee (formerly at Phoebe Philo’s Céline). Along with the “Kraft paper” bags, Bottega Veneta’s Pre-Fall 2020 Collection includes a range of must-have separates, accessories, and shoes. As per Lee’s notes on the collection, Pre-Fall 2020 “celebrates Bottega’s heritage made relevant for today” with a collection defined by “attitude, shape, and colour”.

Bottega Veneta Kraft Bags
Image: Bottega Veneta

Bottega Veneta’s Kraft paper bags, along with the full Pre-Fall 2020 range, are set to launch at all Bottega Veneta boutique locations in late June.

Down below are some of the best from Bottega Veneta’s Pre-Fall 2020 collection.

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