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Acne Studios has recently opened its doors to a brand-new store in the heart of Chongqing, China.
This latest addition to the Acne Studios family represents not just a fashion boutique but a cultural crossroads where Scandinavian minimalism converges with Chinese elegance. As we step into the world of Acne Studios Chongqing, it’s clear that this is more than just a store; it’s an experience that encapsulates the brand’s avant-garde spirit.
A Journey Through Design
Acne Studios, founded in Stockholm, Sweden, has always been synonymous with pushing creative boundaries. Its journey, which began in 1996 as part of the creative collective ACNE, has now blossomed into a global fashion phenomenon.
The Fashion Experience
Of course, the centrepiece of any Acne Studios store is its fashion collections. Chongqing’s fashion enthusiasts can explore a wide range of Acne Studios’ offerings, from the latest ready-to-wear collections to their iconic denim lines and accessories.
Sustainable Packaging
One of the standout features of Acne Studios’ sustainability journey is its approach to packaging. The brand has recognized the importance of minimizing waste and environmental impact from packaging materials. All branded products and sales packages are designed to be desirable for customers to keep and reuse. Plastic shopping bags have been phased out, and the majority of paper packaging is either FSC certified or made from a share of recycled paper.
Moreover, Acne Studios has unveiled a new line of shopping bags made from 40% recycled paper. The brand is committed to increasing the recycled content even further for production, demonstrating its dedication to responsible material sourcing and eco-friendly packaging solutions. These bags, with their recycled paper handles, are designed to be highly recyclable, ensuring that they contribute to a circular economy.
The brand’s sustainable packaging initiatives extend to the new Chongqing store, ensuring that every aspect of the shopping experience aligns with eco-conscious values.
Circular Packaging Initiatives
Acne Studios’ efforts extend beyond just packaging. The brand is actively working to map its packaging use and flows comprehensively. This entails understanding every facet of its operations, from shipping from suppliers to its warehouses and stores. This mapping project is set to support the brand in prioritizing its next steps toward implementing circular packaging, a critical move in reducing waste and enhancing sustainability.
Reducing Emissions and Climate Initiatives
Acne Studios has also set ambitious targets to reduce its Scope 1 and 2 emissions, primarily stemming from its stores, offices, and warehouses. The brand plans to achieve this through the purchase of Renewable Energy Certificates (RECs). These certificates support the generation of clean energy, offsetting emissions associated with electricity use—a significant step in reducing the fashion industry’s carbon footprint.
Additionally, Acne Studios is researching ways to reduce emissions associated with wool, a material widely used in its fashion collections. By exploring sustainable sourcing options and low-impact production methods, the brand aims to minimize the environmental impact of its products.
Furthermore, Acne Studios is actively exploring climate investments, such as the Fashion Climate Fund initiated by the Apparel Impact Institute. These investments can support projects that promote sustainability within the fashion industry, driving positive change at a systemic level.
Address
Chongqing IFS T1, SHOP L311, NO. 38,NORTH STREET, JIANGBEI CITY, JIANGBEI DISTRICT
CHONGQING CHINA
