Spanish fashion company ZARA has partnered with LanzaTech to create a capsule collection that features fabric made from carbon emissions.
LanzaTech utilizes carbon capture technology to create ethanol that is used to produce the PET found in polyester yarn.
“We are hugely excited about this collaboration with Inditex and Zara which brings fashion made from waste carbon emissions to the market,” says Jennifer Holmgren, chief executive officer of LanzaTech. “LanzaTech has the technology that can help fashion brands and retailers limit their carbon impact. By working with Zara, we have found a new pathway to recycle carbon emissions to make fabric.”
By capturing carbon emissions, ZARA is lowering its footprint and reducing the need for raw materials.
“We understand the challenges of the fashion industry and this is why we are working to find solutions; Searching for new alliances, processes and materials to help to limit our impact,” reads ZARA’s website. “Through the sustainability innovation hub we are collaborating with different partners to bring more innovation to our products and to support them to scale up their initiatives. We believe innovation and collaboration are key in moving forward in this journey.”
All images in this article are courtesy of ZARA.
