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When it comes to sustainable fashion, few brands have made waves quite like VEJA. Known for their commitment to ethical practices, eco-friendly materials, and stylish designs, VEJA has captured the hearts of conscious consumers around the world.
This Fall, VEJA is set to make yet another significant stride in the world of sustainable fashion with the release of their new V-90 sneaker.
VEJA V-90: A Sneaker for the Conscious Consumer
The V-90 sneaker is more than just footwear; it’s a statement. It represents a fusion of fashion and sustainability that embodies the ethos of VEJA. This new addition to their lineup is poised to become a must-have for those who seek style, comfort, and a cleaner conscience.
Nostalgia Meets Modernity
The V-90 sneaker marries the best of two worlds: a nostalgic nod to 90s athletic fashion and a modern design that’s perfect for today’s discerning consumers. Its retro-inspired aesthetic takes cues from VEJA’s popular V-10 and V-12 models but infuses them with contemporary touches that make it a true standout.
Sustainable Sourcing: O.T. Leather
At the heart of the V-90’s sustainability story is its O.T. leather, which stands for “Organic Traced leather.” Sourced from the pristine Uruguayan Pampa, known for its high-quality leather and livestock farming practices, this material is 100% organic certified.
What truly sets O.T. leather apart is its ethical production process. The cattle from which it is obtained are not sourced from deforested areas, and they are raised without exposure to pesticides, GMOs, chemical fertilizers, or antibiotics. VEJA’s commitment to responsible sourcing ensures minimal environmental impact and promotes the welfare of the animals involved.
Eco-Conscious Materials from Insole to Outsole
The V-90 doesn’t stop at the upper material; its insole and sole materials are carefully curated for sustainability. The insole comprises 11% Amazonian rubber, 42% sugar cane, 11% recycled polyester, and 12% organic cotton. This blend represents a significant step towards more sustainable practices in the industry, utilizing renewable resources and recycled materials.
The sole of the V-90 continues the eco-friendly journey, with 40% Amazonian rubber and 10% recycled rubber. By using recycled materials and responsibly sourced rubber, VEJA helps minimize the impact on our planet’s natural resources.
A Color Palette for Every Season
The V-90 is available in 7 colours, from neutral tones that exude timeless elegance to warm, autumnal hues that capture the spirit of the season. Whether you’re looking to make a bold fashion statement or prefer a more understated look, the V-90 has a colour option to suit your style and the occasion.
All images in this article are courtesy of VEJA.
