Recognizing the lack of durability and short-lived nature of fast fashion, Sadie Beaudet quickly grew tired of shopping in stores. She also noticed that that the fabrics used in menswear were far more long-lasting. They wouldn’t fall apart after a few washes and the seams wouldn’t stretch. She observed a classic quality to the simple detailing on men’s clothing.
Beaudet started out by thrifting vintage items from the men’s section. She would then bring them home to resize them using the sewing skills that her grandmother had taught her. With a menswear-inspired clothing line in mind, Beaudet eventually decided to launch her very own brand, Tradlands.
Tradlands is focused on creating pieces focused on longevity. Beaudet wanted to create versatile pieces that could act as staples in a woman’s closet. These staples largely include button-ups, t-shirts, and jackets. The timeless essentials that Tradlands produces are meant to “redefine the meaning of effortless style,” according to their website. Their vision is to produce clothes that function as an investment.
From the fabrics chosen to the very stitching, Tradlands is committed to providing the most prestigious quality in their clothing. They assure their customers that their garments will last after repeated washes, remaining clean and shapely.
“Reinterpreting menswear for women is a calling for me. When I create a shirt that you never get tired of, that doesn’t fall apart in a year, and that makes you feel like the best version of yourself when you walk out the door, I know I’ve done something special,” says Beaudet.
Tradland’s clothes are meant to be archetypal, and just in case a first-time Tradlands shopper is unsure of what archetype they fall under, there is a detailed quiz to help out. By going on their website, customers can easily fill out Tradlands’ style quiz and find out their archetype. The site will go on to recommend Tradlands pieces that fit their style best.
Beaudet recommends that Tradlands’ customers watch the documentary True Cost in order to begin to understand how the fast fashion industry operates. Tradlands produces their pieces in smaller batches to help reduce carbon emissions as a result. Additionally, they use natural, high-quality materials such as cotton, silk, and Tencel.
To learn more about Tradlands, visit their website.
All images in this article are courtesy of Tradlands.
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