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Nestled in the heart of Mayfair, where sophistication meets artistry, lies the prestigious TOTEME London Flagship at 12 Mount Street. A sanctuary for discerning fashion enthusiasts seeking a fusion of Swedish design heritage and contemporary allure, this flagship store embodies elegance, curated artistry, and a refined aesthetic.
A Captivating Entrance
As you step through the doors of this Victorian brick building, you’re immediately enveloped in an ambiance of understated luxury. The historical charm of the exterior seamlessly transitions into a modernist interior, where clean lines and minimalist design reign supreme.
Curated Spaces and Serene Interiors
Inside, the store’s minimalist interiors, envisioned by the brand’s long-term collaborator Halleroed, create a serene backdrop for an exquisite curation of fashion, art, and furniture. Low podiums fashioned from textured limestone artfully exhibit the clothing pieces, allowing them to take center stage while exuding a sense of tactile refinement.
Art Meets Fashion
The fusion of curated art and furniture within the space adds a layer of cultural sophistication. Vintage armchairs and a table designed by the renowned Otto Schulz face a Swedish Grace daybed, invoking a harmonious blend of modernity and classic design heritage.
Interactive Design Elements
The dressing room doors, crafted from glass, double as reflective surfaces, offering an intriguing interplay between the jewelry collection and its reflection. Framed by graphic bronze lines, this unique design detail elevates the space, infusing it with artistic allure and interactive charm.
A Commitment to Sustainability and Craftsmanship
Beyond its beautiful aesthetics, the London flagship embodies TOTEME’s commitment to sustainability and ethical craftsmanship. From meticulous sourcing of preferred materials to a transparent approach throughout the supply chain, the brand prioritizes longevity, quality, and responsible practices.
All images in this article are courtesy of TOTEME.
