Parade Introduces Sustainable New:Cotton Range

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Parade

Said to be the next chapter in their journey as a company, Parade has just released a new range of classics made from New:Cotton fabric.

Made of 75% TENCEL Lyocell (a fibre derived from sustainably-sourced trees), 19% TENCEL x REFIBRA (a fibre made from post-consumer upcycled cotton scraps) and 6% elastane, New:Cotton is a sustainable fabric that’s soft and breathable.

According to Parade, the New:Cotton range, which includes 10 new styles in 11 colours ranging from spritz orange to passion fruit purple, took 12 months and 45 versions to perfect and “get the fits just right.”

Shop Parade’s New:Cotton range today on their website.

All images in this article are courtesy of Parade.

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