Los Angeles-based footwear company TOMS is already known for its philanthropic efforts.
This past Earth Day, they expanded their eco-friendly initiatives with the launch of the earthwise collection. This all-new eco-friendly footwear and eyewear collection is part of the promise that TOMS made to the planet.
“We like to think of earthwise™ as both a challenge and an opportunity to create products rooted in earth-friendly materials and processes,” said TOMS. “As we continue to improve–whether that means more zero-chemical processes or new and innovative materials–so too will earthwise. Because the need for conscious creation is urgent, and progress has always been our purpose.”
The earthwise collection is made up of both shoes and sunglasses for men, women, and kids.
What makes this collection distinct from TOMS’ other product? Every single item comes from eco-friendly materials that use eco-friendly processes. Specifically, the upper and linings of the shoes are made from Repreve, a recycled performance polyester fibre sourced from recycled plastic bottles. The production of this material involves a process that mitigates both water usage and greenhouse gas emissions. Each pair has also been dyed using chemical-free dye derived from natural botanicals. The other material used in the production of earthwise footwear is Tencel Lyocell, a material made from wood pulp that comes from responsibly managed forests.
When it comes to eyewear, each pair of sunglasses in the collection have bioplastic frames that are plant-based and 100% biodegradable. They also have mineral glass lenses made with soda ash and natural silica.
The women’s collection comprises the brand’s iconic slip-on shoe, in shades such as apricot, grey, and morning dove. Men can also purchase the classic slip-on style via the earthwise collection, but there are also men’s flip flops available. The flip flops feature ECONYL straps that are made from recycled nylon waste and the footbed is composed of BLOOM, a plant-based foam. Finally, the kid’s styles include both sneakers and slip-ons in a variety of hues.
While TOMS’ earthwise collection is certainly a step in the right direction for the popular American footwear brand, they aren’t stopping here. Toms has outlined an extensive list of five-year commitments and goals. These include expanding their earthwise collection so that more of their products are rooted in eco-friendly materials and processes, increasing their use of sustainable cotton (they hope to use 100% sustainable cotton by 2025), improve their carbon footprint on an annual basis, and ensure all packaging continues to be sustainably sourced and is made up of at least 80% recycled materials.
To shop for TOMS’ earthwise collection, click the link below.
https://www.toms.com/earthwise
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