Designed by Paul Vaugoyeau and Julien Renault, furniture company Massproductions‘ modular fair stand is made to be endlessly reused.
The modular fair stand is based on Massproductions’ concept of “I’m Slow”. “Being ‘slow’ also means being in the present, something that is desperately needed within the furniture sector,” said Renault. “We worked with the I’m Slow concept by creating an architecture that is very calming and with only a few focus points.”
Composed of prefabricated plaster tiles that measure 120 centimetres by 120 centimetres, the fair stand’s modular structure allows for ease of transportation and site-specific adaptability.
The white tiles also serve as a backdrop for the colourful furniture pieces.
