This article contains an affiliate link(s). Learn More.
Stella McCartney is a name that resonates with conscientious consumers and fashion enthusiasts alike. Known for its unwavering commitment to ethical and sustainable fashion practices, the brand has consistently pushed the boundaries of responsible design.
For Winter 2023, Stella McCartney has once again raised the bar, unveiling its most conscious and environmentally responsible winter collection to date.
A Celebration of ‘Horse Power’
The Winter 2023 collection is anchored by the theme of ‘Horse Power.’ Shot against the stunning backdrop of the Camargue Salt Flats in France and featuring model Kendall Jenner, the campaign exudes the spirit of equestrian elegance. The presence of white ponies, courtesy of horse whisperer Jean-François Pignon, adds a touch of authenticity and emphasizes the deep connection between humans and horses.
The collection seamlessly weaves this theme into its designs, from braided rope details inspired by bridle reins to quilting reminiscent of horse blankets. Jacquards featuring Appaloosa prints pay homage to an American breed that played a significant role in Stella’s own childhood.
This thematic approach infuses each piece with a sense of history and nature, making the collection not just a fashion statement but a tribute to the enduring relationship between mankind and these magnificent animals.
“I knew this season’s Stella girl had to love horses as much as I do,” says Stella McCartney. “Kendall has been riding since she was a kid, just like me, and has her own ranch; you can see how at ease she is around these sensitive creatures, and them with her. Capturing this connection brings Horse Power to life, both through the fashion and the vision.”
Family, Art, and History
Beyond the ‘Horse Power’ theme, Stella McCartney’s Winter 2023 collection also explores the multifaceted connections between family, art, and history. The inclusion of prints crafted from original horse photography by Linda McCartney and Mary McCartney introduces a deeply personal touch. It celebrates the bonds between mothers, sisters, and daughters, making each piece a work of art that tells a story beyond its stitches and seams.
Vegan Material Innovations
One of the most striking aspects of this collection is its commitment to sustainable materials. Stella McCartney continues to push the envelope in this regard. In this season, she introduces vegan crocodile-effect Frayme and S-Wave bags crafted from apple waste, showcasing a creative use of resources that would otherwise go to waste. The riding boots, made from grape waste, are another example of how innovation can reduce fashion’s carbon footprint.
However, the real stars are materials like fungi mycelium and MIRUM®. These sustainable alternatives to traditional leather demonstrate that fashion can be both chic and compassionate. MIRUM®, made entirely from plants, offers a cruelty-free alternative that aligns with Stella McCartney’s longstanding commitment to ethical fashion. Furthermore, it’s fully natural and circular, representing a significant step towards a more sustainable fashion industry.
A Responsible Offering
Stella McCartney’s Winter 2023 collection boasts a remarkable achievement – 92% of its materials are conscious and sustainable. This makes it their responsible winter collection ever. It underscores the brand’s dedication to reducing its ecological footprint and creating fashion that aligns with the values of a conscientious and environmentally aware consumer base.
All images in this article are courtesy of Stella McCartney.
