British fashion label Stella McCartney has released its Autumn 2021 collection called “Our Time Has Come” that celebrates animals as equals to humans, with the campaign featuring models wearing animal head costumes.
Our Time Has Come was crafted with 80% eco-friendly materials, the most the brand has ever used at one time. This makes the collection Stella McCartney’s most sustainable yet.
More specifically, materials used in the collection include 100% organic cotton, recycled polyester, Econyl, viscose, flax, and fully traceable wool.
Featured in the collection are men’s and women’s styles made up of everything from joggers and hoodies to wool jackets, leggings, and graphic t-shirts. It also includes several vegan bags, such as an oversized version of their iconic Falabella handbag, and multiple footwear options in the form of sneakers, Chelsea boots, clogs, and Teddy boots.
Although the Our Time Has Come campaign was meant to be lighthearted and childish, Stella McCartney is using it to draw attention to a serious issue: banning animal fur in fashion. As such, they partnered with the Humane Society International to help raise awareness about the animal cruelty-free movement.
Stella McCartney has refrained from using animal-derived feathers, fur, skins, and leather since 2001, making them a leader of the cruelty-free movement within the fashion industry.
Stella McCartney’s Our Time Has Come Autumn 2021 collection is currently available in stores and online.
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