For those looking to elevate their skincare routine with natural and organic products, consider gender-neutral brand AYOND for their vegan and cruelty-free offerings.
The eco-conscious company was co-founded in 2019 by Shani Van Breukelen, a former fashion designer and Central Saint Martin graduate, and Porter Yates, a mechanical engineer with an interest in sustainability. In an impressively short time AYOND, which translates to “beyond” in Old English, has found its way on numerous beauty must-have lists.
The label’s main mission is pushing inclusivity and sustainability while creating robust, revitalizing, and genderless skin-care products to combat all kinds of environmental and personal stressors.
The clean skincare brand boasts a streamlined range of four unisex items: a cleansing balm, a serum, a face oil, and a day cream. The effective, yet low-maintenance four-step routine is non-toxic, vegan, and cruelty-free, and comes packaged in sleek earth-toned, design-conscious bottles and jars.
AYOND’s hero ingredient is rockrose extract. Rockrose is derived from its namesake, a delicate yet resilient flower that can continue to grow after a wildfire and is harvested in the high desert plains of Spain. This powerful ingredient boasts natural healing and transformative benefits and is infused into the label’s succinct four-piece collection.
Many of AYOND’s ingredients are harvested from the Santa Fe desert and are certified vegan and cruelty-free. Additionally, all of the label’s products are formulated without parabens, phthalates, silicone, petroleum, glycols, sulfates, PEGs, artificial dyes, and synthetic fragrances.
As part of its zero-waste recycling program, AYOND encourages customers to send them empty containers, used caps, pumps, droppers, and dispensers, even those from other brands to its headquarters at no additional cost to be recycled. AYOND’s Instagramable glass jars and bottles can also simply be reused or repurposed.
The brand’s sustainable practices are carried over to its eco-friendly shipping materials, such as its cardboard boxes and sleeves, which are made from 100% post-consumer waste. All cellophane wrapping is also compostable. And for a personal touch, a poem by artist Lynn Gentry is included with every AYOND item.
To learn more about AYOND, visit their website.
All images in this article are courtesy of AYOND.
