British cosmetics brand Rimmel has announced that all their products are now approved as being cruelty-free under the Leaping Bunny Programme.
Created by eight national animal protection groups that form the Coalition for Consumer Information on Cosmetics, the Leaping Bunny Program rigorously vets companies to ensure that no animal testing occurs.
“Rimmel believes in beauty without compromise: beauty that’s kind, that works, and that’s cruelty free. As one of the largest global beauty brands, with a presence in over 80 countries, Rimmel is proud to take the significant step of making cruelty free products accessible. Furthermore, Rimmel is committed to ending animal testing across the beauty industry,” reads Rimmel’s website.
