In the heart of London, at the Material Matters fair as part of the London Design Festival 2023, digital and physical platform Isola is making its grand debut with an exhibition that challenges the conventions of design and showcases the power of sustainability.
Under the theme “Nothing Happens if Nothing Happens,” Isola brings together a global community of designers, studios, and creators who share a passion for conscious and circular design.
The Founding Story
Founded in Milan in 2017, Isola connects independent designers and design studios with professionals, companies, curators, journalists, and clients globally. Isola prioritizes sustainability, innovation, and handcraft in the projects it showcases.
It organizes events, including the Isola Design Festival, participates in major international design weeks, and launched a digital platform in 2021 to foster a global community of creative individuals. Isola is dedicated to supporting conscious circular design, promoting sustainability, and creating opportunities for designers worldwide.
A Fusion of Vision and Purpose
At the iconic Bargehouse in Oxo Tower Wharf on London’s Southbank, Isola’s exhibition is nothing short of a visual and conceptual spectacle. The collaborative efforts of designers, architects, and innovative thinkers have given rise to an inspiring showcase of sustainable design, pushing the boundaries of what is possible when vision and purpose converge.
The Soft City Concept
Central to Isola’s exhibition is the concept of “The Soft City.” Here, the urban environment is reimagined through a lens of soft materials that prioritize comfort, human-centric design, and sustainability. This unique vision challenges the rigid structures traditionally associated with urban spaces, offering an alternative perspective that emphasizes the tactile and inviting qualities of soft materials.
Repurposing Waste and Circular Design
Isola’s commitment to sustainability shines through its selection criteria, which prioritize regenerative resources, reduced carbon emissions, and the repurposing of waste materials. In an era where environmental consciousness is paramount, Isola’s “Nothing Happens if Nothing Happens” exhibition stands as a testament to the power of design in addressing global challenges.
Participants from Across the Globe
The exhibition features an impressive roster of international participants who share Isola’s dedication to sustainability and innovation. Designers and studios from diverse backgrounds converge to present their unique interpretations of the theme.
MushLume Lighting, Albore Design, Céverine Girard, Duffy London, and many others contribute to the rich tapestry of ideas that make up this extraordinary exhibition.
Zero Waste Initiatives
Isola’s commitment to sustainability goes beyond the conceptual. In a remarkable feat, the exhibition aims to generate close to zero waste. Sustainable materials used in the setup of the London exhibition will find new life in similar events in Eindhoven and Dubai.
This environmentally conscious approach is a clear statement of intent, demonstrating that innovative design can also be environmentally responsible.
Collaborations and Innovative Concepts
The fan-favourite centrepiece of the exhibition is a bar commissioned to IAMMI studio by The Good Plastic Company. It presents a striking concept, repurposing 1,503 kg of plastic across 45 panels, all of which are 100% recycled and recyclable.
Events that Spark Creativity and Dialogue
As part of the exhibition, Isola is organizing a series of events designed to spark creativity and dialogue among participants and visitors alike. The official opening event, in collaboration with Cowboy, presents the sleek Cruiser model e-bike for exploration and testing.
In addition, design studio Tellurico will host a talk with the WORTH Partnership Program, an initiative of the European Commission, fostering discussion on design and innovation. Meanwhile, a workshop hosted by Materiom will delve into the exciting realm of biomaterials made from food waste, pushing the boundaries of sustainable design even further.
“At Isola, we have had our aim set on participating in the London Design Festival for a while. Our vision for an international network of design professionals that gather around the world, exchange ideas, and create a real community, is becoming a reality. Our global stage is expanding even more, and this debut in London will open the doors for new and exciting opportunities”, says Gabriele Cavallaro, co-founder and CEO of Isola Design Group.
All images in this article are courtesy of Isola.
