Have you ever thought about what kind of ingredients are found in your vitamins? According to the BioBalance Wellness Institute, various toxic chemicals such as Titanium Dioxide, which is used in paint, cosmetics, paper, and sunscreen, can also be found in conventional supplements. Fish oil supplements are even said to contain lead and mercury due to the pollution of oceans.
Offering 100% vegan and gluten-free vitamins with no artificial colours or flavours is April, a Swedish wellness brand that recently launched.
April says that although 1 in 3 people take vitamins daily, the majority have difficulty understanding the difference between options and ingredients. That’s why Aril came to be.
“Our reason for being here is to listen, learn, educate, and grow our community,” reads April’s website. “By opening up the conversation, not monopolising it; we’re here to demystify supplements. because you deserve to understand the ‘why’ behind every product in your routine. You deserve to know what you’re putting into your body – and how to best support it.”
