Described as an integration of clothing, catering and fashion, JACI·VELA is a store located in Nantong, China that stocks garments and accessories of brands such as ANNAKIKI and PINKO.
Based on the “thinking of fashion and art”, the store designed by TO DESIGN explores the bond between human beings and space.
“All the design methods are intertwined with rationality and sensibility,” explained TO DESIGN. “Thoughts are only affected and not disturbed.”
With elements of the original building preserved, luster and matte surfaces contrast the exposed rough concrete.
“The staggered beam structure at the top echoes the wall and space segmentation and reshapes the aesthetics of the interior,” said TO DESIGN. “The superposition and bite between the blocks creates an experience store with stage effects and visual art, which makes you feel like you are in an art gallery.
“The overall color of the space is dominated by gray tones,” noted TO DESIGN. “Modern grayscale and texture make the product the protagonist of the space. The white wall provides the best background for the suspension of the costume. At the same time, the display stand is mobile. By increasing or decreasing and combining, it not only satisfies JACI·VELA’s regular display and transformation, but also makes the space more interesting and writable.”
