A new feature called Guides has been introduced by Instagram that will allow users to share recommendations, tips, and other content on their accounts.
“We want Instagram to be a place where you can easily find reliable information and inspiration from your favorite accounts,” said Instagram in a press release.
In a time where the COVID-19 pandemic is negatively affecting much of the world, Instagram has placed an emphasis on wellness content for Guides. Partnering with content creators and organizations such as the American Foundation for Suicide Prevention, a variety of resources such as meditation tips are now being offered.
“We know people are struggling due to COVID-19, so the first Guides focus on wellness content from respected organizations and creators,” wrote the head of Instagram Adam Mosseri on Twitter.
Currently, only select content creators and organizations can create Guides. The feature will likely be available for all in the near future. Guides is also set to launch on Instagram’s Explore tab.
