All the way back in 2019, a collab by Swedish furniture company IKEA and the World Surf League (WSL) was announced. Years in the making, the two have finally unveiled the new KÅSEBERGA collection.
Inspired by the ocean, the KÅSEBERGA collection features 25 various products with the surfer in mind. For example, beach towels, chairs, and hats in the collection sport a tropical pattern. Meanwhile, a portable grill and hand plane for body surfing make for a fun day at the beach.
“These needs are relevant for many more people than surfers and inspired us to create products that enrich everybody’s lives with similar demands. With this collection, we hope to spread the joy of the surfing lifestyle in the home and everyday life of many people”, says Wiebke Braasch, designer at IKEA of Sweden.
Taking sustainability into consideration, products in the KÅSEBERGA collection are made from renewable and recycled materials.
“A collection of ocean-inspired home goods and on-the-go surf essentials in the most functional high vibe low impact way. For the ever-growing global community of earth-conscious surfers and beach lovers”, says Kassia Meador, surfer and business owner, who helped design the KÅSEBERGA collection.
“Watching the IKEA KÅSEBERGA collaboration come to life and working with their designers on developing these sustainable products has been a truly rewarding experience for us at WSL,” says Cherie Cohen, WSL chief revenue officer. “IKEA’s sustainability initiatives align closely with those of the WSL and our fans. We are confident that these products made using recycled and renewable materials will be hugely popular with surfers, ocean lovers, and design enthusiasts.”
IKEA’s KÅSEBERGA collection is set to become available for purchase in May.
All images in this article are courtesy of IKEA.
