Fashion brand Hope For Flowers recently launched their latest collection entitled “Into Fall.”
The new collection is made up of 10 pieces that are perfect for the season. The line features a range of maxi skirts, feminine blouses, and slip dresses, each with bold prints and undeniably autumn vibes. Prints include polka dots and flowers, while the colour scheme for the collection is a blend of white, rusty orange, and fern green. Bows, puff sleeves, and ruffles are some of the details that we love.
Beyond the aesthetics, Hope For Flowers’ Into Fall collection is rooted in the environment. According to their website, three guiding principles of sustainability were followed when creating the collection: the health of people, the health of the planet, and equity in profit.
Further, all 10 styles in the collection were made entirely out of Tencel Lyocell, a low impact cellulose fibre that is derived from dissolving the pulp of trees. The process minimizes water usage, and the water used is recycled to uphold a closed-loop process.
Detroit-based designer Tracy Reese who is behind Hope For Flowers made a conscious choice not to include any polyester (which does not biodegrade) or animal leather in her Into Fall collection, a departure from her previous collections. Plus, 10 percent of all sales from the collection are being donated to Detroit Dirt, a local non-profit dedicated to promoting zero waste lifestyles and offsetting environmental impact.
Despite this turn towards more sustainable materials, Reese is open and honest about her namesake brand’s shortcomings when it comes to the environment. The production of her collection largely took place overseas in China. However, she says that she is working towards forging partnerships with craftspeople in her local area in an effort to ramp up the production of her clothing stateside. (One thing’s for certain, the American designer does not shy away from transparency.)
In the future, Reese plans to launch a collection that contains more “unique” pieces, ones that she hopes are made in her hometown of Detroit and that feature hand-embellished details.
