Recently, wellness and lifestyle brand goop founded by actress Gwyneth Paltrow unveiled The Diapér, a new luxurious and disposable diaper made from jasmine and bergamot scented virgin alpaca wool with amber gemstones fitted. The price? A whopping $120 for a pack of 12.
In an Instagram post published by goop promoting The Diapér, many users left comments expressing their confusion and frustration. “This is not April 1 guys!” writes one Instagram user. “This can’t be real,” adds another. “This is a joke, right?” asks a user. “Doesn’t Goop know how expensive diapers are for Moms?” questions another.
As suspected, The Diapér is not real and was just a marketing stunt to raise awareness for the diaper tax. According to goop, diapers are taxed as a luxury item in 33 states. As such, the company says that roughly 1 in 3 moms struggle to afford the necessary item.
“If treating diapers like a luxury makes you mad, so should taxing them like a luxury,” says goop. “While eliminating the diaper tax is not a complete solution to diaper need, it could allow many families to pay for another month’s supply.”
Partnering with Baby2Baby, a nonprofit that provides diapers, formula, and other essentials to families in need, goop urges those who care to donate and spread awareness of this issue.
To learn more, visit Baby2Baby and goop’s website.
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