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In the ever-evolving landscape of fashion collaborations, a partnership between two brands can often result in something truly exceptional.
The GANNI x 66°North collaboration is precisely that—a harmonious blend of style, heritage, and sustainability designed to cater to adventurous souls. This unique alliance brings together the best of both worlds: GANNI’s contemporary Scandi 2.0 aesthetics and 66°North’s century-long legacy of crafting extreme weather gear.
The result is a collection that’s not only fashionable but also environmentally responsible, catering to those who love the great outdoors.
A Love for Iceland and the Great Outdoors
Inspired by a mutual appreciation for Iceland and a shared love for the great outdoors, the GANNI x 66°North collaboration embodies the spirit of adventure. Iceland, known for its breathtaking natural landscapes and diverse outdoor activities, serves as the muse for this collection. This mutual passion for Iceland is evident in the pieces that resonate with the beauty and ruggedness of the Icelandic landscape.
Practicality Meets Playfulness
One of the most striking features of this collaboration is the seamless marriage of practicality and playfulness. It brings together GANNI’s playful and contemporary approach to fashion with 66°North’s tradition of crafting extreme weather gear since 1926. This fusion creates clothing and gear that are not only highly functional but also stylish, capturing the essence of modern Scandinavian design while paying homage to Icelandic heritage.
Sustainability at the Core
Both GANNI and 66°North are B-Corp-certified brands, demonstrating their commitment to ethical and sustainable practices. The collection is a testament to this commitment. It incorporates a mix of recycled materials, including 80% certified post-consumer recycled down.
Additionally, high-performance technological fabrics like recycled GORE-TEX WINDSTOPPER® are used. These materials ensure that the products are not only durable but also eco-friendly, reducing the environmental footprint of the collection.
Protection Against the Elements
The GANNI x 66°North collection is designed to support energetic, adventurous lifestyles. It features water-resistant and windproof materials, providing protection against the harshest weather conditions. This functionality allows wearers to revel in the world’s natural beauty while remaining shielded from the elements.
“I love working with contrasts, it’s part of our DNA, so working with the 66°NORTH design team to create these amazing technical pieces brings a great counterpoint to the SS19 collection. The ‘Paradis’ collection is an homage to an era of what was, when we were less focused on modern elements of society. Teaming up with a Nordic outerwear brand is the ultimate way of reconnecting and getting back to our roots,” says Ditte Reffstrup, GANNI Creative Director.
All images in this article are courtesy of GANNI.
