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Nestled in the heart of London’s Marylebone district, the newly opened GANNI store at 69 Marylebone High Street stands as a testament to the harmonious blend of Danish fashion sensibilities and the charming allure of London’s vibrant streets.
A Homely Atmosphere
GANNI has masterfully transformed its Marylebone store into a place that transcends the typical shopping experience. Drawing inspiration from the family home of GANNI’s founders, Ditte and Nicolaj Reffstrup, the store exudes a homely atmosphere. It’s not just a place to shop; it’s a space that invites you to linger, explore, and savour the ambiance.
Inside, you’ll find an eclectic mix of retro vases and vintage furniture, creating an inviting, lived-in feel. The use of interior trays made from pressed old fabrics and upcycled Artek stools crafted from repurposed GANNI fabrics is a testament to the brand’s dedication to sustainability. It’s a place where fashion meets responsible design, offering a unique and cozy environment for shoppers.
A Sustainable Commitment
Beyond its inviting aesthetics, the GANNI Marylebone store reflects the brand’s deep commitment to sustainability. The use of upcycled materials in the store’s interior design is just the beginning. GANNI is taking steps to ensure that its operations are environmentally friendly, and this store is no exception.
One notable aspect of this commitment is the incorporation of renewable energy sources. By harnessing the power of solar panels or sourcing electricity from renewable energy providers, GANNI is actively reducing its carbon footprint and setting an example for the fashion industry.
London, a Source of Inspiration
In the words of Ditte Reffstrup, creative director of GANNI, London is a city where every corner has a story to tell. The city’s culture, buzzing arts scene, and ever-evolving style have been a continuous source of inspiration for her and the brand. With a growing community of #GanniGirls in London, GANNI has found a welcoming home in this vibrant metropolis.
The opening of the GANNI Marylebone store marks the brand’s fourth presence in London, a testament to the mutual admiration between GANNI and its London-based supporters. It’s a place where fashion enthusiasts can come together to celebrate style, sustainability, and creativity.
All images in this article are courtesy of GANNI.
