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When life often feels relentless, there’s something profoundly alluring about the idea of slowing down, connecting with our inner selves, and celebrating the journey of self-discovery.
Frank And Oak‘s Fall 2023 collection, aptly named “Renewed Heritage,” seeks to do just that. With a focus on honouring the human journey and embracing authenticity, this collection promises to be a refreshing and soul-nourishing experience.
Rediscovering Our Roots
Founded in Montreal in 2012, Frank And Oak embarked on a mission to resonate with a new generation of creatives and entrepreneurs. Over the years, this commitment to creativity and entrepreneurship has evolved into a deeper exploration of our collective heritage. The “Renewed Heritage” collection is a manifestation of this journey.
A Journey Through Time and Culture
“Renewed Heritage” isn’t just about fashion; it’s an invitation to embark on a personal journey. In a society that often values conformity and rapid change, this collection encourages us to pause and reflect. It celebrates the beauty of self-discovery—the process of understanding who we are, where we come from, and where we’re headed.
“Slowing down to find ourselves—The Renewed Heritage collection honours the human journey and the beauty of discovering our truest selves through the past, present, and future,” says Frank And Oak.
Authenticity as a Guiding Light
In a world that often encourages conformity, this collection champions individuality and authenticity. The pieces in “Renewed Heritage” are designed with comfort in mind, offering relaxed silhouettes and soft, cozy fabrics that allow wearers to be their true selves. It’s clothing that doesn’t demand you to change; it celebrates you as you are.
Sustainability at Its Core
As a certified B Corp, Frank And Oak takes its commitment to sustainability seriously. “Renewed Heritage” reflects this commitment by using innovative, eco-friendly materials derived from nature. The brand has eliminated virgin polyester from its products, opting for recycled alternatives. Additionally, their denim collection is designed to be circular, emphasizing conscious materials and recycling.
Transparency and Accountability
Frank And Oak’s values of transparency and accountability are not just empty words. They’ve achieved significant milestones in their journey toward sustainability. Over 70% of their styles are made using mono-fiber and bi-fibers to simplify recycling. By the end of 2023, all their deliveries will be carbon-neutral, thanks to a rollout of electric vehicle deliveries.
Furthermore, their manufacturing partners have all signed their code of conduct, adhering to the highest standards of fair labour practices and environmental protection.
All images in this article are courtesy of Frank And Oak.
