As brands have become more concerned with ethical manufacturing and sustainability, the cosmetic industry has experienced a significant change in favour of clean beauty. In response, retailers, such as Sephora and Cult Beauty, have begun to highlight specific products as “clean” or “natural.” For these reasons, this newfound movement has quickly caught the attention of many consumers.
Due to this increased demand, general product quality is often sacrificed for other more engaging claims. While using natural ingredients and sustainable production is a step in the right direction, it is sometimes prioritized over performance.
RÓEN, a clean makeup line co-founded by clean beauty advocate Tiffany Thurston Scott and celebrity makeup artist Nikki DeRoest, believes in finding a balance. Promoted as a luxury clean beauty brand, RÓEN offers a variety of consciously-made and high-performing products.
Described by Harper’s BAZAAR as a dreamy combination of both powder and cream, the shadows are by far the most popular items in the line. From glittery lid toppers to creamy shadows, the co-founders focus on producing practical and mature yet fun lid colours. Similar to the tinted lip balms and eyebrow pencils, the shadows are also clean, vegan and cruelty-free.
Alongside their commitment to avoid using talc, gluten and parabens, they also seek alternative mica developmental methods. Mica, an important and typically safe ingredient in shimmer eye-shadow formulas, often comes under fire due to its unjust production. Upholding transparency and social responsibility, RÓEN prides itself on partnering with labs that follow the Responsible Mica Initiative. This effort aims to source mica ethically and from raw materials.
Pulling inspiration and feedback from DeRoest’s clientele, RÓEN also desires to gear their products towards the “everyday woman.” Regardless of profession or lifestyle, RÓEN offers a well-selected range of products that can easily complement many make-up looks; from glamorous to extremely subtle. Modelled after key shades that DeRoest switches between in her own make-up kit, the products are also suitable for all skin tones.
Therefore, while maintaining luxe and innovative formulations, RÓEN makes natural cosmetics available and appealing to all.
All images in this article are courtesy of RÓEN.
