Luxury automotive company Mercedes-Benz has unveiled an off-road electric vehicle concept co-designed by Daimler AG chief design officer Gorden Wagener and late Virgil Abloh, who sadly passed away recently.
Called Project MAYBACH, the design of the EV concept is said to inspire future generations and question the status quo.
In a press release, the German automaker shared: “Mercedes-Benz is devastated to hear of the passing of Virgil Abloh. Our sincere thoughts are with Virgil’s family and teams. Now opening the world of our collaboration, and Virgil’s unique vision, to the public we want to respectfully celebrate the work of a truly unique design talent, who created endless possibilities for collaboration through his unbridled imagination and inspired all that knew his work.”
Featuring solar cells under the transparent front hood, the two-seater EV coupé with large off-road wheels reimagines what Mercedes-Benz would look like if they shifted to the great outdoors.
“Never afraid to spark conversation through provocative design, Project MAYBACH channels Abloh’s passion to challenge the status quo and re-write the rulebook of aspirational design,” says Mercedes-Benz. “The X-Factor nature of Project MAYBACH results not only from its breathtaking size – almost six meters long – and characteristics, but above all from its unique contrasts; most notably through how naturally authentic Mercedes-Maybach design elements are harmoniously combined with a new Outdoor Adventure design motif.”
All images in this article are courtesy of Mercedes-Benz.
