The latest eco-friendly intimates brand to break into the market is Cou Cou, which takes its name from the French greeting “coucou” meaning “hello.”
The independent label sells elevated undergarments that perfectly fill in the gap between everyday underwear and sexy intimates without sacrificing comfort and cuteness.
“For much too long, women have had to choose between comfort and cuteness: feeling either comfy in multipack granny panties or sexy in stuffy underwire and stiff mesh—but never both at the same time. When it comes to our underwear, the long-held belief is that comfort and beauty are mutually exclusive,” says Cou Cou.
“We believe that, as women, we feel our most beautiful when we’re our most comfortable, and that our most-worn undies should be our most-loved ones, too,” adds the label. “We hope to reflect the values of a new generation of women and provide an alternative to the outdated underwear-lingerie dichotomy. Because the truth is, we can be engaged and empowered in our daily lives, all while feeling beautiful—yesterday, today, and everyday.”
Notably, Cou Cou’s products are consciously made with the 100% GOTS (Global Organic Textile Standard) Certified Organic Cotton and French lace.
Since Cou Cou forgoes the standard synthetic fibres in the construction of its collection, their offerings are breathable.
Thus far, Cou Cou’s bread-and-butter is its Core Collection comprising a thong, high rise brief, and a camisole in pointelle styles in either black or white. The thong features a seamless cut that makes it perfect for wearing underneath a dress, while the high-rise brief is designed to elongate your legs.
The thong and high-rise underwear can also be purchased in three or five-pair multipacks. The label hopes that its timeless staples will replace fast fashion multipacks that end up polluting our environment.
Sustainability is a key factor for the label, which is why they produce and manufacture their items in small batches to avoid excess waste. Moreover, when the intimates are old and can no longer be worn, they can go into the compost.
All images in this article are courtesy of Cou Cou.
