Intimates brand Cou Cou has shared a new campaign on social media entitled “Yours, Truly” that reexamines how people celebrate Valentine’s Day.
Showcasing Cou Cou’s core pieces made from 100% GOTS Certified Organic Cotton, the “Yours, Truly” campaign espouses the idea that Valentine’s Day shouldn’t just be about wearing something sexy and being romantic with your significant other but also celebrating yourself and love as a whole.
“This Valentine’s Day, pull on a little something for yourself. Our Valentine’s Day campaign is a love letter to ourselves and all we hold dear,” says Cou Cou. “We want to reframe the narrative of Valentine’s day to be a celebration [of] intimacy and love of all kinds, broadening its scope to include not only the romantic partners we love, but anyone and anything we love, too.”
“It’s a call for self-care, to phone a friend and chat into the night, to cook your sister her favourite meal, to re-read the book that changed your life, to curl up on the couch with your comfort movie, to pick up the paintbrush or pen and paper,” adds the intimates brand. “This year, we want to you to celebrate all that you love and pull on your cutest, comfiest undies as an act of self-care — not just on Valentine’s Day, but everyday.”
All images in this article are courtesy of Cou Cou.
