A refined symbol for eternal connection. Jewellers have never had an issue with marketing their diamonds. At least, not until recently. As awareness grew around the process of what exactly mining natural diamonds entails, consumers began to shy away from the commodity.
Founded in 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth offers their customers an alternative that doesn’t require a compromise between conscience and quality. Establishing themselves as a global leader in ethically sourced fine jewellery, they brand their diamonds as Beyond Conflict Free, going above and beyond the industry standards.
Also a certified member of the Responsible Jewelry Council, Brilliant Earth goes a step further and creates its fine jewellery solely from recycled precious metals. They are undoubtedly the leading ethical standard within the jewellery industry, and customers are eager to participate in the message they have cultivated around the practice of responsible, transparent sourcing and workmanship.
Brilliant Earth’s latest initiatives include a partnership with Rainforest Alliance, whom they have collaborated with to create a pendant designed to raise awareness around one of today’s most pressing environmental concerns; climate change and destruction of the rainforest. The design includes an aerial view of a lush forest, with a diamond stream alongside. The sale of each pendant includes a donation that goes towards building a better future in mining communities.
Their vision for the future is to liberate artisanal miners from the abject poverty they currently live in. It is no secret that most diamond miners also endure terrible working conditions as well. Brilliant Earth’s fair trade diamond model is their innovative approach to sparking systemic change, transforming the artisanal diamond sector and improving the livelihood of miners.
Every diamond that goes into the company’s jewellery contains a meticulous origin report that traces the diamond from its source to its final polished state to ensure it follows Brilliant Earth’s strict ethical standards. Along with naturally mined diamonds, the company also offers lab-grown and recycled diamond choices.
All images in this article are courtesy of Brilliant Earth.
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