For those interested in cycling and athletics in general, do you care more about performance or the sustainability of your workout wear? For Possenia, their dedication to sustainability meant becoming Switzerland’s first cycling brand to introduce the bluesign® PRODUCT label.
According to the cycling brand, bluesign® PRODUCT certification was obtained for a large proportion of its product range. By 2025, they aim to offer a complete bluesign® PRODUCT range.
With a focus on using bluesign® APPROVED recycled and biodegradable fabrics, as well as bluesign® APPROVED trims and finishes, Possenia’s cycling range stands out for its strong commitment to environmental practices. By working closely with bluesign® Technologies, Possenia ensures strict chemical management throughout their manufacturing process.
All of their sportswear clothing are made in Europe as well. This is said to ensure transparency, maintain high labour standards, and reduce transportation emissions.
“At Possenia, we are driven by a passion for sustainability and a desire to push the boundaries of what’s possible,” says Possenia CEO and Co-Founder, Melissa Vostriakova. “Being the first Swiss cycling brand to offer bluesign® PRODUCTs is a testament to our commitment to creating a happier, more sustainable future for all.”
“Many sport enthusiasts, like cyclists, spend a great deal of their lives outdoors and have a deep connection to their environment,” says CEO of bluesign® Technologies, Daniel Rufenacht. “Possenia understands this and has aligned its key values with what’s really important for us as a society: the long-term health of our planet. When it comes to chemical management, we know that chemicals represent more than 20% of industrial water pollution and around 25% of chemicals used globally are attributed to the textile industry. It’s one of the most critical levers in sustainability.”
All images in this article are courtesy of bluesign Possenia.
