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Among the vanguard of sustainable luxury brands is BITE Studios, a Swedish womenswear brand renowned for its commitment to ethical production and impeccable design.
Recently, BITE Studios unveiled their Pre-Spring 2024 collection where a remarkable 99.5% of materials used are organic or low-impact materials, setting a new standard for the fashion industry.
The Humble Roots
Veronika Kant and William Lundgren, the founders of BITE Studios, share a common origin story rooted in the pristine landscapes of northern Sweden. This region, known for its untouched natural beauty, instilled in them a deep reverence for the environment and a profound understanding that the path of least resistance isn’t necessarily the right one to take.
In the vast expanses of northern Sweden, patience was not just a virtue but also a valuable tool in navigating the challenges of life.
A Life Journey
Driven by career and their inner desire to create and collaborate, Veronika and William eventually found themselves in the city. Remarkably, they pursued their respective paths of studying business independently, still unaware of each other’s existence. In this urban environment, they honed their commercial acumen and developed an appreciation for timeless design.
However, their time in the city also revealed a deep-rooted dissatisfaction with the prevailing norms of modern life. They observed a world seemingly orchestrated to detach people from the natural world and from their own authentic selves.
Empowering Soft Power
BITE Studios’ designs have an innate quality of what they describe as “soft power.” These are clothes that don’t just make a statement; they empower the wearer. Their designs resonate with feminine strength, embodying a quiet confidence that transcends mere aesthetics. It’s a reminder that fashion can be a form of self-expression and empowerment.
Organic Fabrics Only
Central to BITE Studios’ sustainability ethos is their extensive use of organic and responsible fabrics such as organic silk, certified wool, and recycled cotton. In fact, Bite Studios has restricted itself to only using fibres that adhere to their standard of carefully selected and approved fibres.
Within the Pre-Spring 2024 collection itself, you’ll find an array of materials such as light silks, organzas, and poplins that not only exude luxury but are also gentle on the environment.
Sustainable Fashion Triumph
The standout feature of this collection is the remarkable fact that 99.5% of the materials used are sustainable. This impressive statistic reflects BITE Studios’ dedication to minimizing their carbon footprint and reducing the fashion industry’s impact on the environment.
“Since our foundations, our desire has been to create something worthwhile and meaningful that carries over our own passion for beauty. Our goal is to reach 100% sustainable materials,” says Bite Studios to Setting Mind. “By continuously examining new material innovations and recycling methods, we edge closer to that goal every day. We aim for that to be a reality soon, while at the same time creating exceptional designs with considered qualities.”
The Adherence Standard
Their adherence standard is not just about high percentages or greenwashing. It’s a commitment to using fibres that are genuinely sustainable. This adherence standard is impressive, with each BITE collection consistently achieving above 96% adherence. In fact, Bite Studios’ last four collections have exceeded 98%, a remarkable and commendable feat in the fashion industry.
Bite Studios is available on SSENSE, FARFETCH, and Holt Renfrew.
All images in this article are courtesy of Bite Studios.
