This article contains an affiliate link(s). Learn More.
GUCCI has taken a momentous step towards a more ethical future with its iconic Horsebit 1955 bag. What’s even more exciting is that the face of this groundbreaking campaign is none other than the sensational musical artist Billie Eilish, known for her bold advocacy in and out of the spotlight.
This campaign marks a significant milestone in the history of GUCCI as it celebrates the 70th anniversary of the legendary Horsebit hardware. GUCCI’s approach is to combine technical innovation with contemporary design, and the result is an asymmetrical silhouette that adds a fresh perspective to the classic rectangular shoulder bag.
What truly sets this apart is the use of animal-free Demetra material, which offers an unprecedented blend of quality, softness, and durability.
Demetra, composed of at least 75% vegetable raw materials from renewable sources, such as viscose, wood pulp, and bio-based polyurethane, aligns perfectly with GUCCI’s dedication to sustainability and responsible fashion. Even the bag’s hardware is made from recycled metal coated with recycled palladium, further emphasizing the brand’s commitment to eco-consciousness.
The lining is made from certified cotton, and the internal components are constructed from recycled polyester and recycled materials. This meticulous attention to detail is a testament to GUCCI’s eco-friendly vision.
Billie Eilish’s involvement in this campaign adds a layer of authenticity and a powerful voice to the cause. Her unique, unfiltered style and her passionate advocacy for responsible fashion make her the perfect ambassador for this groundbreaking project.
All images in this article are courtesy of GUCCI.
