ARKET, the renowned fashion brand known for its commitment to ethical practices and timeless designs, has opened its doors in the heart of Tallinn’s bustling shopping district. Located in the iconic Viru Keskus, ARKET’s new store brings with it a unique blend of fashion and sustainability, along with the delightful ARKET Café, inspired by the principles of the New Nordic Food Manifesto.
A Fashion Haven with a Sustainable Twist
ARKET’s arrival in Viru Keskus marks its first foray into Estonia, and it’s evident that the brand’s core values have resonated with the local community. The store showcases a diverse range of fashion collections that emphasize classic designs, quality materials, and longevity. ARKET’s philosophy centers around sustainable fashion, encouraging consumers to invest in pieces that will stand the test of time, reducing the need for frequent replacements and thereby contributing to a circular economy.
Beyond aesthetics, ARKET places a strong emphasis on transparency and ethical practices in its supply chain. By working closely with suppliers and supporting fair trade, the brand ensures that each garment comes with a story of responsible craftsmanship and a positive impact on communities.
Exploring the ARKET Café: A Culinary Journey
The ARKET experience extends beyond fashion, as the store is also home to the ARKET Café. Inspired by the principles of the New Nordic Food Manifesto, the café offers a seasonal vegetarian kitchen and coffee shop. Here, patrons can indulge in delicious dishes crafted from locally sourced, healthy, and ethically-produced ingredients.
Led by the esteemed head chef Martin Berg, a pioneer in the New Nordic food movement, the ARKET Café brings a fresh approach to sustainable dining. With Chef Martin’s rich background in sensitive and sustainable cooking, including experiences as the executive chef at Michelin-star restaurants and co-founder of an organic café, visitors can expect a culinary journey that combines Northern recipes with global influences.
A Positive Step Towards Sustainability
ARKET’s decision to open its store in Viru Keskus represents a significant stride in promoting sustainability and eco-consciousness in the fashion industry. By providing consumers in Estonia with access to ethically produced, high-quality clothing, the brand encourages a shift away from fast fashion and towards a more thoughtful and responsible approach to style.
In addition, the ARKET Café’s commitment to sustainable sourcing and seasonal cooking aligns harmoniously with the ethos of the fashion brand. Together, they create a holistic experience that celebrates the beauty of fashion, food, and nature.
‘We are very happy to finally launch ARKET in Tallinn and look forward to meeting our Estonian customers face-to-face. Marking our first presence in the Baltic region, it is a beautiful store with fashion, food and interior design gathered under one roof’, says Pernilla Wohlfahrt, ARKET Managing Director.
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All images in this article are courtesy of ARKET.
