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Situated in the vibrant and leafy precinct of Brisbane’s Fortitude Valley, the Aesop store at James Street is a testament to the fusion of art, innovation, and nature.
Designed in collaboration with the renowned March Studio, the store’s interior is a masterpiece that blurs the lines between the interior and exterior, creating a unique and captivating shopping experience.
The store’s interior is encased in a shell of curving fibreglass, a material known for its translucency and versatility, commonly used in kayaks and surfboards. This choice of material is not just aesthetically pleasing; it also subtly nods to the outdoor activities so prevalent in tropical Queensland. The result is an ethereal, light-filled enclave that beckons passersby.
Inspired by the fluid lines of artist Anish Kapoor’s sculptures and the intriguing image of an upturned fibreglass swimming pool, the design of Aesop James Street is truly a work of art. The entire space is enveloped in fibreglass, creating a welcoming and otherworldly atmosphere. The grid-like framework within resembles the internal structure of a boat, invoking memories of lazy summers spent along the Australian coastline.
One of the most distinctive features of the store is the large fibreglass counter that winds through the center of the space. This multifunctional structure houses the sales counter, demonstration sinks, and product storage. It not only serves its practical purpose but also encourages visitors to take their time, explore, and immerse themselves in Aesop’s meticulously crafted range of products.
Aesop James Street is more than just a retail space; it’s an architectural marvel that seamlessly combines art, design, and functionality. It’s a place where shoppers can immerse themselves in an atmosphere that is as unique as the products on its shelves. The store serves as a testament to Aesop’s commitment to quality and creativity, making it a must-visit destination for those seeking a shopping experience that is truly out of the ordinary.
All images in this article are courtesy of Aesop.
