College students nationwide will surely shed tears of joy upon hearing that their cherished mealtime staple, the iconic Kraft Mac & Cheese, is now available in a plant-based version.
Achieved through a partnership between The Kraft Heinz Company and Chilean food-tech company NotCo, the new dairy-free version is dedicated to upholding the authentic flavour and creamy consistency that defines the beloved KRAFT Mac & Cheese.
“The Kraft Heinz Not Company creates plant-based versions of fan-favorite foods that taste like the real thing, yet don’t require people to drastically change their eating habits,” says Lucho Lopez-May, CEO, The Kraft Heinz Not Company. “NotCo brings its revolutionary AI technology that has a proven track record in creating mouthwatering plant-based foods to KRAFT – the beloved mac & cheese brand that sells over a million boxes every day. Leveraging the strengths of both companies, we’re offering the creamy and comforting experience KRAFT Mac & Cheese fans have loved for over 85 years – without the dairy.”
Addressing concerns about poor taste and texture often associated with plant-based mac & cheese options, KRAFT NotMac&Cheese promises a satisfying and delectable experience, available in Original and White Cheddar flavours.
This launch marks a significant stride in Kraft Heinz’s commitment to expanding its plant-based portfolio, following the success of previous offerings like KRAFT NotCheese Slices and NotMayo. Scheduled for a gradual nationwide rollout until early 2024, this introduction signifies a shift towards a more inclusive and sustainable culinary landscape.
